How will we feed our dogs in the future?

 

MAYBE YOU'VE NEVER ASKED THAT QUESTION.

We live in a world of finite resources, a growing population and an increasingly insecure food supply. Experts project that we’ll need to double our food production if we’re going to feed the future human population. And at RootLab™, we believe the total number of mouths we plan on feeding must include our pets. We don’t ever want to have to make decisions between feeding people or pets.

 
That’s why we’re rethinking dog food—developing creative solutions to provide environmentally- and nutritionally-appropriate meals for our dogs. We're finding ways to help stop wasting food and competing with the human food supply. And we're collaborating with innovators who are reducing impact on the environment to keep you well-fed today and tomorrow, no matter if you have two legs or four.

 

Go behind the scenes of their stories here.