This Policy describes the types of information we collect from and about you when you visit our US websites (each a “site”). This policy also covers our mobile applications (each an “app”) and other interactions with us through other online and offline activities where this policy is provided to you. For example, this includes our brand websites like www.rootlab.com, as well as our mobile and social media applications. This policy describes how we use and treat such information. Our sites, apps, and activities are collectively referred to as the “Services.” Throughout this policy, the terms "we", "us", "our", and "Purina" refer to Nestlé Purina PetCare Company, a U.S. corporation, and our subsidiaries. This includes Petfinder.com. “You” refers to any person accessing and/or using these Services.
This policy applies to our consumer interactions. It does not apply to information collected throughout the application, hiring, or employment process. It does not apply to information collected by our parent company or affiliate companies.
By using our Services you agree to this policy. You also agree to this policy if you otherwise give us your information. This website is subject to US laws, which may not afford the same level of privacy as those in other countries. If you do not agree, please do not use our Services or give us your information. This site is subject to U.S. laws which may not afford the same level of protection as those in other countries.
Contact information. The personal information we collect may include your name, postal address, telephone or mobile number, or email address. We may collect this information from third parties.
Account Log-In Information. You may be required to provide information in order to set up an account with us. We also collect information needed to give you access to your account. This includes your login ID/email address, screen name, and/or password.
Payment information. If you make online purchases, we collect your debit or credit card information.
Demographic and profile information. We may collect information like your gender, age and ethnicity if you fill out an online form or survey. We may collect your zip code. We may collect this information from third parties. For example, we may collect interests you post on social media.
We collect information about your pets and pet preferences. We may collect information when you inquire about adopting a pet through a Petfinder member adoption organization. We may also collect information when you create a saved pet search alert. We may also collect this information when you purchase pet care products from one of our online stores. For example, we might ask what kind of pet you have or the type of pet food you prefer. We collect pet photos you upload to our web sites.
Other Information you may share, submit or post. We may collect information that you post either publicly or on a platform that we provide for sharing among users. We may also collect information that you provide to us through a survey, or otherwise share with us.
We collect information about your browsing preferences, your computer or device, and your Internet usage. For example, we may collect information about your online behavior. We may also collect your browser or device type, operating system, or unique device identifier. We may also collect your software version, IP address, and domain name. We may also collect the date and time you visited our site or app. This may include the areas or pages that you visit and the number and duration of visits. It may also include other site usage data and emails that you open, forward, or click-through. We might look at what site you came from, or what site you visit when you leave us, what links you click on, or what pages you view.
We may collect information about your location. This may include your general or precise location. We may collect this using different types of technologies, including GPS and Wi-Fi. If you use our mobile app, we may also access your device’s location information in the background.
We collect information directly from you. For example, if you create an online account, create a pet search alert, or inquire to adopt a pet. We also collect information if you sign up for newsletters, make an online purchase, or request a coupon. We also collect information if you provide a rating or review, take a survey, fill out an online form, enter a promotion, or otherwise engage with us.
We collect information from you passively. We use tracking tools like browser cookies and web beacons. We also collect information from our mobile apps. Third parties may also collect personal information this way. For more details on the tracking tools we use, click here.
We get information about you from third parties. We may receive information about you from third parties, which may also include information about your device. For example, social media platforms may give us information about you.
We may combine information. We may combine the information you provide to us with information from other sources. For example, we may combine information that we have collected offline with information we collect online. We may also combine information we get from third parties with information we already have.
We use information to respond to your requests or questions. For example, we might use your information to respond to your customer feedback, inquiries, fulfill orders or otherwise contact and communicate with you. We may use your information to maintain your account or profile. We also may send you a saved pet search alert, or notify you if you win a sweepstakes. We may use your friend’s email address if you give it to us, to share information on adoptable pets, for example.
We use information to communicate with you about your account or our relationship. For example, we may contact you about your account or purchases. We might also contact you about this Policy or our website Terms. We may contact you by mail or email. We may also send push notices.
We use information to improve our products, Services, and business or address problems with the Services or our business. For example, we may use your information to improve our Services, or products. We may also use your information to analyze our products, Services, or sites or our business practices and methods. We may use content you post or share.
We use information for security purposes. We may use information to protect the security or integrity of the Service, our company, and our consumers.
We use information for marketing purposes. For example, this may include providing you with targeted offers or ads. It may also include providing you with marketing information from us or on behalf of third parties. We may also use your information to tailor ads and messages for you on our sites, apps, and other websites and social platforms. Our marketing may include direct mail and email. It may also include text or social media posts. We may also offer online or digital methods like push notices on our mobile apps.
We use information as otherwise disclosed to you at the point of data collection or as otherwise permitted by law.
We may share information with our subsidiaries, parent and affiliated companies in which Nestlé S.A. has control through either direct or indirect ownership (collectively “Nestlé Group”).
We will share information with third parties who perform services on our behalf. For example, we share information with vendors, such as those that send emails on our behalf or facilitate orders. We may also share information with companies that operate our websites or run promotions.
We will share information with our partners, affiliates, and other third parties. We do this in order to provide you with product, pet adoption, or promotional information. This may include pet adoption organizations to help with an adoption and companies you ask us to share your information with and others. This information may be used by third parties for their own purposes. This may include offers for products or services that may interest you. We may also share anonymous information with third parties for their marketing or analytics uses..
We will share information if we think we have to in order to comply with the law or to protect ourselves. For example, we will share information to respond to a court order or subpoena. We may share it if a government agency or investigatory body requests it. We might also share information when we are investigating potential fraud, claim or dispute against or for us. This might include fraud we think has happened during a sweepstakes or promotion..
We may share information with any successor to all or part of our business. For example, if part of our business is sold or transferred to a third party, we may give our customer information as part of that transaction. We may share information for other reasons we may describe to you.
If you opt-out of tracking or turn off cookies, you may still see our ads on other websites. This includes social media platforms. You can visit these third-party sites to explore opt-out options they may provide for targeted advertising. To learn more about your choices for behavioral ads and tracking, click here.
You can control tools on your mobile devices. For example, you can turn off the GPS locator or push notifications on your phone for some of our mobile apps that might have such notifications.
You can opt out of receiving our marketing emails or text messages. To stop receiving our promotional messages, follow the instructions in any promotional message you get from us or by contacting our Office of Consumer Affairs by email, phone or mail and stating your opt-out request. Even if you opt out of getting marketing messages, we will still send you transactional messages. These may include responses to your questions or information about your account, purchases, confirmation of a pet adoption inquiry, or other messages we think you need to know.
You can edit information we maintain. To update or correct information we have about you, please contact our Office of Consumer Affairs stating that you want to correct or update your information. Some of our sites may also let you modify your account profile directly.
You can control if we share information with third parties for their marketing purposes. To opt out of having us sharing your information with third parties for their promotional purposes, contact our Office of Consumer Affairs and tell us this.
You can learn how to control the information shared by social platforms and other third parties by visiting the website of the relevant social platform or contacting the third parties. For example, to control the use of your information by third parties such as adoption shelters, you will need to contact those third parties directly.
Protecting children’s privacy is important to us. We do not direct the Services to, or knowingly collect personally identifiable information from, children under the age of 13 without permission from a parent or guardian. If you are a parent or legal guardian and think your child has given us information, you can email us. You can also write to us at the address listed at the end of this policy. Please mark your inquiries “COPPA Information Request.”
Parents, you can learn more about how to protect children's privacy on-line here.
We use standard security measures on our sites and apps. However, the Internet is not 100% secure. We cannot promise that your use of our Services will be completely safe. We encourage you to use caution when using the Internet. This includes not sharing your passwords.
We keep personal information as long as it is necessary or relevant for the practices described in this Policy. We also keep information as otherwise required by law.
We are not responsible for third party practices. Our site may also serve third party ads or other content that contains their own cookies or tracking technologies. To learn more, click here. We do not control the use of those technologies.
If you have any questions about this Policy, you may contact our Office of Consumer Affairs, or you can write to us at:
Nestlé Purina PetCare Company
Attn: Privacy Question
PO Box 2530
Largo, FL 33779
From time to time we may change our privacy policies. If we do, we will notify you of any material changes to our Policy as required by law. We will also post an updated copy on our website. Please check our site periodically for updates. Effective: February 13, 2013 Last revised: August 25, 2017